JD and adidas are teaming up as Official Fashion Partners for The BRIT Awards 2026 with Mastercard.
You heard right. Two of the biggest names in sports fashion, JD and adidas, are joining forces for this year’s awards.
The goal is to inspire the next generation of superstar with a shared commitment towards creativity, culture and self-expression.
Next stop, Manchester
For the first time since it began in 1977, The BRIT Awards will be held outside London.
This year, it’s heading to Manchester.
The birthplace of Oasis, The Stone Roses, The Smiths and many more iconic artists, Manchester’s influence on music is huge.
Greater Manchester just also happens to be the birthplace of JD Sports, making this collab all the more special.
Paving the way
JD and adidas have always celebrated the next generation.
Youth culture is at the forefront of everything they do. Inspiring young people through sport, music and fashion is built into their DNA.
And what better stage to champion the next wave of rising star than The BRIT Awards.
Catch JD and adidas as Official Fashion Partners at The BRITs on Saturday, 28th February.
