2020 Lookback with JD

As we head into 2021, we’re bringin’ you a retrospective round up of some of our best content this year. With an unforgettable 2020, JDs end-of-year wrap up feels especially important.

From sitting down and chattin’ to the biggest names in the game on In The Duffle Bag to takin’ over TikTok to For The ‘Gram to our guy AJ defending his belts – it’s been a mega year!

Kick back and relax as we bring allll the nostalgic feels.

In the Duffle Bag

Throwing it way back to the beginning of the year, we recorded In The Duffle Bag LIVE from JD Oxford St for the first time ever! London was lit up on as we brought out our champ AJ out for a podcast special.

 

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As well as choppin’ it up with the likes of Aitch, mega babe Mabel, Jaykae, Liverpool FC’s Jurgen Klopp and Jordan Hames, we dropped an all-new mini-series ‘In the Duffle Bag: Upfront’.

Wanna’ know what went down? We opened up the conversation and got real with a range of topics for change. With our guy Chuckie Online (@chuckieonline), Chelcee Grimes, Sideman, Munroe Bergdorf, the gals from The Receipts Podcast spoke openly about their own British black experiences – both the hard times and the good.

 

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Wanna’ listen on-the-go? Catch the latest episodes over on iTunes, Spotify and Acast.

Housewerk

We all spent a lot of time at home this year, and we mean A LOT. Keepin’ busy was tricky but we got your through with the ONLY series you needed to be binge watching – Housewerk. It brought daily content from home HIIT workouts, LIVE DJ sets, Whisk Werk recipes, must watch TikToks and BIG prizes on Quizstory.

 

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As well as all this we dropped a 4-part series of ‘Shoes Off’. Hosted by Specs Gonzalez (@specsgonzalez) and Sharky (@ohnosharky), the series invited four guests to take part in an EPIC FIFA tournament. Wanna’ see what they were made of? Catch skills, forfeits and a whole load of laughs below.

 

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Lace Up!

It’s been a mega year for the King of Trainers! Starting in January, we saw the return of a cultural icon. Celebrating 30 years of the legendary Nike Air Max 90, sneakerheads could cop JD-exclusive colourways, as well as some of the OGs. One thing was for sure, the revived and recrafted AM90 was a must-cop in 2020!

Heading into Spring it was a retro crep collectors fave calendar day – #AirMaxDay! Nike dropped the futuristic Air Max 2090 and we got up close and personal with footwear personaliser @mattbcustoms down at his studio to see where he got his customising kicks inspo from.

 

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Continuing our Housewerk series we came across some of the biggest collectors in the game. On episode 5 of Sneakerdrobe, @sallysneakers gave us a sneak peek into her Nike stack. From collabs to mis-matched creps, it was sneaker heaven.

 

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As well as Nike droppin’ the VaporMax FlyKnit which was trash, literally, we saw adidas Originals reach gold standards with the Superstar Paris edition. Inspired by our Paris flagship store on Rue de Rivoli, these sneakers made history. With only 200 pairs available, you had to move quick to make ‘em yours.

 

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It’s Coming Home

The moment we were all waiting for over Summer, Sport was back! With major kit launches it was time to gear up and get match ready. As well as the beautiful game of football returning to our screens, boxing came back with a bang!

 

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We brought all the action including fight and boxing updates with 4 whole weeks of live fights from Matchroom HQ with @joshdenzel and @eddiehearn discussing all the punches and weaves.

 

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After being announced back in October, AJ returned to the ring on home soil for an explosive fight. The delayed bout saw our guy; Unified world heavyweight champ AJ knock out Bulgaria’s Pulev in the ninth round. With 1000 fans in attendance and a whole load of uppercuts, it was THE highlight of the year!

 

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What a Year!

2020 put everyone’s plans on pause but JD didn’t stop with the daily drops to keep your ‘fits fresh.  Keepin’ the ‘fit game fresh all around the world, we opened up a flagship store in Times Square NYC!

From bringin’ a virtual gig with @jay1official X TNF to the launch of our Christmas TV ad and JDX Advent Calendar with over £5K of worth of prizes and 24 giveaways, it’s been a BIG year.

 

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We know 2021 is going to be bigger and brighter! Stay locked to @jdofficial for the hottest content and have a Happy New Year!

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