An extension of his world-renowned Billionaire Boys Club brand, ICECREAM delivers bold, art-inspired designs, taking cues from the world of skate and street culture.
Alongside NIGO, who’s known for iconic brands like A Bathing Ape and Human Made, Pharrell launched BBC in 2003, following it up with the launch of ICECREAM in 2004.
Celebrating individuality with bold graphics and vibrant prints, this approach put the label on the map. Twenty years on, it’s still dropping looks to rival the very best in streetwear.
Check out the new collection below, but fair warning, it’s pretty cold 🥶
JD Scoops Up ICECREAM 🍦
Despite the name, the all-new range is anything but vanilla.
Eye-catching designs and standout colourways make ICECREAM one of the most unique brands on the scene.
Striking graphics, like the Running Dog, Cones & Bones and Soft Serve, are printed on high-quality tees, hoodies, sweatshirts and shorts for a head-turning look when you step out.
No matter the plan, whether you’re kicking back or linking up with the crew, ICECREAM delivers style and comfort in equal measure.
Landing alongside the everyday staples is the brand’s denim range. Jeans, shorts and jackets stamped with the Running Dog graphic to the front and IC branding to the rear.
Cut from smooth and durable cotton denim fabric, they’re long-lasting and ultra-comfy to wear. From midweek hangs to weekend links, ICECREAM’s denim collection is guaranteed to elevate your ‘fit.
Thinking about copping? Don’t flake out on us. Shop the ICECREAM right now at JD!
