On Thursday 12th December, we launched our huge new partnership with Sturdy Off!
After announcing our exclusive collab with Sturdy Off in early December, we knew we needed to celebrate in a big way.
Since the group was founded in 2022, it’s evolved into a movement that celebrated inclusivity, self-expression and creativity, with a motive to elevate up-and-coming talent. The Sturdy Off platform has taken over social media by storm, with their YouTube subscriber count up to over 450k. Light work.
We’re buzzing to make our partnership official – Sturdy Certified.
What Went Down
We kicked things off at our very own JD Sturdy Studio in London; a transformative arts space that acts as our hub for all things Sturdy. This collab is all about building up the community in new ways, whether that’s through dance workshops, music production, content creation classes, or business and finance mentorship, you can bet it’s happening at the JD Sturdy Studio.
On the night of the launch party, we saw spontaneous dance performances from the Sturdy Off crew, as well as sessions from Yung T.G.E, multi-genre violinist J Hope Strings, UglyAndz, and NDOTZ. Our guy Nathan Hector hosted the event, while DJ GBE brought the tunes all night long.
Not stopping there, we treated our guests to Polaroid pics that were snapped through the night, with framed pictures to take home and JD-branded tooth caps.
Stay locked in to JD in 2025 to find out more on how to get involved in the JD Sturdy Studio workshops. Season 2 Sturdy Off is now live on YouTube, with the chances to win £500 cash every month 🤯
And don’t forget, you can always shop our collection of Sturdy Certified style as seen on the dancers right here.
