The New Balance ABZORB 1890 recently landed at JD.
So you know we had to mark the occasion. And we did. The only way we know how.
Luke & Max Dean shut it down
Taking over The Now Building outside Tottenham Court Road station, this one went off.
We had an exclusive set from Luke & Max Dean so you know the energy was off the scale. Non-stop tunes from minute one, they delivered big. What a setlist.
Our guy @pempshizzlekay came down to capture the moment over on the socials. Mixing with the crowd, joining the boys on stage and getting amongst it on the dancefloor. The man was everywhere.
Safe to say, it was one for the books. If you were lucky enough to attend, then you know why.
Bringing together fans of music, culture and fashion is always huge for us and it won’t be the last time we celebrate a brand link-up like this. Make sure you keep an eye out for future events on all the usual JD channels.
Not familiar with the ABZORB 1890? You should get to know.
It’s the latest in New Balance’s ABZORB lineup, blending elements of the 2002R and 890v3. Dripping in streetwear DNA but with a utilitarian feel, they’re built for those on the move. Comfort. Energy. Style. It’s all here.
Need to know more? Tap below.
Secure your pair of ABZORB 1890s as well as all the New Balance pieces you see right here.
Until next time.
