Summer, it’s special. It’s the season that brings people together. But we thought we could make it even better…
JD knows it’s the moments shared with your mates that live long in the memory. A New Wave is here to help you make more. Come and join us for the ride.
Tasty Tunes
Picture the scene: BBQ blazing, beats blaring. You haven’t got a care in the world, and why would you? You’re just going with flow, riding the New Wave.
Music is one of the cornerstones of having a good time. That’s why when we clock young emerging talent on the scene, we back them to the fullest!
Sport in the Sun
‘A Summer of sport’, it’s something you’ve probably heard or read before. It’s a phrase that’s been rinsed. It’s in need of a refresh. A New Wave’s landing to revitalise sport this year.
There’s loads of action to look forward to. We’ve got the 2024 Euros where young stars will hope to lead their nation to glory.
Traditional sport has its merits, but maybe it’s the flair, skill and ingenuity of freestylers like Kaljit Atwal (@kaljitatwal) that deliver you those Summer feels.
Kaljit doesn’t just catch the eye with intricate footwork. She makes a statement with a pair of Nike Dunks and reps the Swoosh with a tank top and shorts to keep her cool.
If that type of fluidity and expression is your vibe, then you’ll love the energy that the dance group Sturdy Off (@sturdyoff) brings.
Fresh ‘Fits
Music, sport and your day ones – what’s missing? Heat to match the Summer heat! We’ve got shorts and tees from your fave brands like Nike, adidas and loads more.
Sadly, the sun isn’t on a 24-hour gig. When it does go down, we’ve got lightweight layers and snug sweatshirts for you to pull on and keep out the evening chill.
From Hoodrich to Under Armour, a New Wave means new styles, all coming in season-ready colourways that’ll amp up your ‘drobe.
Round off your look and give it a personal twist. From bags to keep your staples close, water bottles for essential hydration and caps to shield you from the sun, our accessories have you covered.
Treat Your Feet
That’s a fire ‘fit boxed. Now tie everything together with next-level lace ups. We’re the King of Trainers for a reason.
We’ve got running-inspired sneaks from ASICS, New Balance, and plenty of other big brands, as well as street icons like the Air Max 95, to terrace classics from adidas Originals.
For when it’s really hot and you want to let your feet breathe, slip into a pair of slides, rep some Crocs, or strap yourself into max’ comfort from Birkenstock.
Ride the Wave
Don’t sink when the New Wave hits the streets. We’ve got everything you need to make the most of this szn, get scrolling through Summer-ready styles today.
