It’s that time of the year again! On Saturday 26th March, Nike’s annual celebration of all things Air landed. Hyped up by Sneakerheads all around the globe, this year marked 35 years since Nike designer Tinker Hatfield cut open the Air Max 1’s midsole, showcasing the visible Max Air unit we’ve loved for generations.
Along the way, Nike have continued to drop legendary looks from the Air Max 90 to the Air Max 95, and even the street inspired VaporMax Evo.
With all-new Swoosh droppin’ around Air Max Day in recent years, Nike have done it again this year, launchin’ the latest Air Max 90 Terrascape available in men’s and women’s sizing right here at JD.
To make this year special, we went BIG! Not seen what went down over the weekend? Stay locked in below for the full lowdown and how you can still get involved in #MyJDAirMax…⬇⬇
Huge Prizes Won!
This year we linked up with Crep Protect for a mega competition in two of our London stores! Teasing the iconic 360 sneaker booth across our socials, we revealed that you guys could enter the comp by headin’ down to our Oxford Street store on Saturday and our Stratford store on Sunday, taking 360 selfies in our dedicated sneaker selfie booth.
With a YEAR’S supply of Air Max and Crep Protect up for grabs, didn’t you turn up! Sharing your 360 vids on your stories, tagging both @jdofficial and @jdwomen and using the #MyJDAirMax, the love for the Air Max this year was real! 💖
Sneaker Switchin’ on TikTok 🔀
Not stoppin’ there this year, we also dropped our latest #MyJDAirMax challenge over on our TikTok, @jdofficial – if you’re not following, where have you been?!
Using the unique Swoosh filter allows you to switch between multiple Nike silhouettes, with each collection attributed a ‘persona’, while Lady Ice’s latest banger, ‘#MyJDAirMax’ plays in the background.
Wanna’ win some mega prizes?! There’s still time to enter! With £2k to spend on Nike at JD, along with a customised pair of trainers personalised from the challenge, PLUS your own custom kicks using the aesthetic of ya’ chosen persona, don’t wait around…
Ready to enter? Show us which persona you’re reppin’ over on TikTok using the #MyJDAirMax and tagging @jdofficial.
Terms & Conditions Apply.
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For loads more Nike Air Max Day content from our Air Squad, tune into @jdofficial and @jdwomen over on our socials!
