A new dawn of Air has risen! The Nike Air Max Dn has landed, and in celebration of the 10th anniversary of Air Max Day, we joined forces with iconic Swoosh brand to take over La Courneuve, Paris last weekend.
Creating the adventure fAIRground of Dynamic Land, we opened the doors to JD’s House of Dynamic for an immersive experience to truly feel the sensation of what it’s like to walk in the Air Max Dn.
Step inside right here…
Maxxed Out
Joining us for the opening night, FD (@fdfromthefuture), Strandz (@strandz), Salim (@salim_montari), Kodes (@kodes7binks) and Alesha (@aleesha) brought their Air Max game, with a head-to-toe Nike ‘fit complete with the Black and Smoke Grey colourway of the all-new Air Max Dn.
Energising every step with the innovative Dynamic Air unit system, that uses dual-pressure tubes to create a reactive sensation like no other, our crew took their comfort to the next level in the Maxx Comfort Maze – built to replicate the tube system in a life-size maze!
The virtual world didn’t stop there, though, with the LED Mirror Tunnel lighting up the Dn dimension with iridescent visuals and Insta’-worthy snaps.
After grabbing perfect selfies in the new sneakers, the Maxx Energy Infinity ball was kitted out with thousands on balls and a couple of XXXL chrome balls for a JD-spin on the classic ball pit. It also gave people the chance to win their own pair of JD-exclusive Dn’s by finding a golden ball to enter the raffle.
Finally, stepping through to the Maxx Product Space, it was all about futuristic feels with hologram Air Max x Only at JD branding!
Throughout the weekend, resident DJs and head-turning artists hit the stage, bringin’ feel-good tunes all day and all night to the dancefloor.
Catch the full BTS of the crew in Dynamic Land right here!
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Air Max month: that’s a wrap! Whether you were at the event or not, grab the Nike Air Max Dn in your size right here, and feel the unreal.
