This Air Max Day, it’s essential you’re reppin’ the iconic sneaks. No matter the Air Max icon you’re steppin’ out in, we’ve got the looks that’ll take them to the next level…
The legendary Air Max range started way back in ‘87 with the release of the Air Max 1. Designed by Nike legend Tinker Hatfield, the Air Max 1 was the first sneaker to feature visible Air tech! While letting you see how the cushioning was working in every step, they also brought a fresh look to Nike sneakers for standout performance and style. Delivering bold silhouettes for 30 years and counting, the Air Max range and visible Air tech has become a staple for every sneakerhead.
In 2014, 27 years since the Air Max 1 first dropped, Nike lead a celebration of the iconic sneaker by re-releasing it in a limited-edition run with a fresh colour to the midsole and “3.26” to the heel. The day turned into a 24-hour celebration of everything Air Max, with the sneakerhead community busting out their fave Air Max sneakers and documenting it all on social media. With the limited-edition creps selling out instantly and Air Max takin’ over online, March 26th became known the world over as Air Max Day.
Droppin’ exactly 2 years ago on Air Max Day 2017, the Air VaporMax switched up Max Air by ditching the midsole in favour of an Air tech and pod combination. Staying performance focused, Tinker Hatfield and Sean McDowell ensured the design of the cushioning gave runners support in all the right areas. Flywire cables bring a locked in fit, while Flyknit and mesh uppers add support and breathability. Continuing to evolve since they hit the streets, VaporMax brought a retro refresh with the Air VaporMax Plus sneakers, with the Air VaporMax Run Utility trainers getting you ready for rough weather. With peak performance and statement style, it’s essential you get the right look to go with these game changing sneakers.
First arrivin’ on the scene in ’97, the Air Max 97 has been essential for the past 20+ years! The first Air Max sneaker to come with a full-length visible Air unit, the Air Max 97 was designed by crep-newcomer Christian Tresser. With Nike’s more prominent designers busy with other projects, Tresser was given the opportunity to make a name for himself. The look of the iconic sneaker was taken from nature, with the upper’s design resembling ripples in water.
With a full-length Air unit for next-level cushioning for a bold look, the sneakers blew up from the start- finding popularity on the catwalk, in the clubs, and on the streets. Given a boost in the UK thanks to Mel C of the Spice Girls, the Air Max 97s have remained one of Nike’s most popular sneaks since their release. So, what’s the best way to style out these essentials?
With previous Air Max sneakers bringin’ gradual change with every iteration, the Air Max 95 switched things up when it dropped in ’95. With basketball silhouettes dominating the early ’90s, the Air Max 95 was given a runner look with a street edge by designer Sergio Lozano. The iconic look for the sneaker differed immensely from the previous Air Max trainers, and was inspired by human anatomy. The layered upper represented muscle, the nylon eyelets ribs, and the midsole acted as the spine.
The midsole saw the first evolution of visible Air with dual-Air units to the forefoot and heel, bringin’ unique cushioning across your feet. With Essential and Ultra editions keepin’ the sneakers fresh, they have remained popular for the past 20+ years with celebs like Justin Timberlake, LeBron James, Kim K, and Halsey regularly rockin’ the street essentials.
Givin’ you a boost and lookin’ bold, the Air Max 270 first dropped at the start of 2018. It was the first purely lifestyle sneaker to feature visible Air tech and also had the tallest ever heel unit; coming in a 32mm – before being surpassed by the Air Max 720. Originally droppin’ with a mesh upper, the sneaker soon received a Flyknit upgrade for a fresh look and feel. It was originally intended to be a mash up of the Air Max 93 AND Air Max 180. While this idea was scrapped, the influence of the iconic ‘90s sneakers is clear to see.