An Iconic Collab: Nike x Central Cee

The hype’s been building – now it’s finally here!

Nike and Central Cee have teamed up for a JD-exclusive take on the Swoosh 🔥

Delivering head-to-toe heat for a statement ‘fit, get the lowdown on the collection here.

Step Out Like Cench

You’ve all heard of him by now, right?! As one of the UK’s if not the world’s hottest rapper and songwriter, London lad Central Cee is known for not only his music but his signature style.

That’s why he took his influential creativity to put a stamp on the streetwear scene, creating Syna World in May 2023. Starting out with a pop-up event at Harris Academy Battersea, the brand has gone from strength to strength, rapidly rising in the industry with clothes that focus on comfort, style and practicality.

Swoosh never stops, and to mark Autumn/Winter landing for good, the Nike x Central Cee drop features a fresh spin on the classic Tech Fleece tracksuit and the legendary Air Max 95.

Dropping in a Black and Anthracite colourway, the urban-inspired tone stands out with flashes of Metallic Red Bronze across Nike x Central Cee branding.

Oxford Street on Lock

The hype didn’t need to be built any further for this collab, but Central Cee took time away from the studio to show some love at our Oxford Street store!

With Sneakerheads, Swoosh lovers and Central Cee fans all set to grab the Swoosh set, he left surprise autographs on exclusive mini rose gold duffle bags and Air Max 95 boxes for an extra special moment for the lucky ones that got their hands on them.