Ed Hardy Drops At JD

Add a dose of attitude to your new-season looks with all-new Ed Hardy.

Just landed at JD, Ed Hardy brings iconic style to the streets – making bold statements with traditional tattoo-inspired graphics with a Y2K feel.

Taking cues from Don Ed Hardy’s original artwork, the brand is back in a big way. Here’s everything you need to know about the SS24 drop, now available to cop at JD.

All About Ed Hardy ☠

The legendary style of Ed Hardy, the brand, starts out with Don Ed Hardy, the man.

Born in 1945 in Iowa and raised in California, Don Ed Hardy developed a passion for tattoos as a young kid, practising drawing on his friends with coloured pens and pencils. Then, he graduated from the San Francisco Art Institute with a degree in printmaking.

After deciding to pursue his dream, Hardy was mentored by some of the most famous tattoo artists, perfecting his craft and exploring Japanese art styles. Fusing traditionalist American and Japanese design, Don Ed Hardy was recognised as the main influence in combining the two.

So, why not stamp these bold graphics onto clothing cuts and take the art one step further. And, in the early 2000’s the Ed Hardy brand was born.

The sweet intersection of art, fashion and rebellion, Ed Hardy’s line-up of classic silhouettes embody that iconic Y2K energy – whether it’s Paris Hilton holding a flip phone, or Bella Hadid clutching an iced latte – the trend is officially back from the archives.

Essentials With An Edge 💘

The new Ed Hardy collection is packed with street-ready looks that translate that throwback energy to modern silhouettes.

The men’s drop features staple cuts like classic T-shirts, elevated with roomy fits and dropped shoulders. Pair them with Summer-ready denim shorts with three-quarter lengths that hit below the knee for streetwear feels that are heavy on heritage. When the weather chills, layer up in thick fleece sweatshirts and hoodies, coming in pullover designs and zip-through styles.

The women’s selection is all about the ‘00s era. Think slim-fit baby tees and scoop tank tops to freshen up your go-to looks, and signature denim styles with jeans and shorts to pair up.

Each piece is carefully completed with one of Don Ed Hardy’s designs, so you can get the ink energy every time you step out. From skulls and tigers to daggers, hearts and dragons, these Ed Hardy looks bring big attitude to your everyday essentials.