JD Official | June 11, 2021

Ellesse x Smiley

Celebrating rave culture of the past, present and future, Ellesse has joined forces once again with Smiley for their second collab collection.

Packed with Ellesse’s signature retro style plus a whole load of rave nostalgia, the latest drop is a fresh take on athleisure essentials. Need to up your Spring Summer ‘drobe? This collaboration has you covered.

The Collection

Founded back in ’72, The Smiley Company has shaped the way we share and express happiness for over 45 years! It’s become more than just a brand and an icon, but a philosophy that’s influenced generations of music, popular culture and more.

For their second collab with Ellesse, the collection combines classic sportswear with Smiley’s counter-culture heritage. They’ve dropped a range of rave-ready staples that can be worn from sofa days to Summer staycations. Each piece is finished up with a bold, dual logo design, including all-over prints, back graphics and more.

Reset the Rave

For the most recent launch, Ellesse x Smiley have dropped the ultimate campaign dubbed ‘Reset the Rave’. It’s curated by London-based culture brand, Wavey Garms, and is inspired by each of the brand’s rich history in rave culture.

The shots aim to capture the raw, unfiltered aesthetic of the rave scene, including handpicked, fresh young DJ talent @scarduggy, @tanya_sanadze, @djbluetoof and @bailey_ibbs.

Like what you see? Pick up freshness from Ellesse x Smiley right here.

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