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JD Sports | December 5, 2023

FENTY x PUMA: Make It A Phatty

To celebrate the launch of the all new FENTY  x PUMA Creeper Phatty silhouette, we linked up for an exclusive dinner experience in London to deliver a mega night of all things juicy and phat.

Featuring some of the hottest talent with next-level DJ sets, FENTY x PUMA took over London’s Archives venue for a nostalgia-fuelled experience that was both immersive and intimate. Teaming up with a carefully curated guestlist of VVIPs and tastemakers of the moment, the night was all about championing self-expression and personal style.

 

Want the deets on what went down? We’ve got you!

 

The Lowdown

In case you missed it, Rihanna’s FENTY brand continued its iconic collab with PUMA with the all-new release of the Creeper Phatty on 1st December.

 

Bigger, bolder and phatter than before, the Creeper is a legendary silhouette that’s been reimagined by Rihanna to deliver street-ready energy with signature PUMA details.

 

The Archives warehouse was decked out with a vibe to match the sneakers, givin’ the guests a chance to preview the collection early. Think low lighting with head-turning neon elements, along with DJ sets and dance performances all night long. Not stoppin’ there, renowned chef Nakamura created an eclectic dinner menu featuring weird but wonderful dishes with the likes of fluorescent basil oil and glowing cheesecakes.

 

To top it off, what’s a party without dancing?! Whether the squad was making moves out on the floor or battling it out on retro dance machines, the good vibes flowed from start to finish making for stacks of Insta-worthy moments.

 

Cop Your Pair

Want to rep the all-new collection from FENTY x PUMA? With three new colourways landing in women’s and kids’ sizes, get your hands on a pair of the iconic Creeper Phatty right now!

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