New to JD Now: Fresh Ego Kid

London based brand, Fresh Ego Kid has landed on JD Now and we are e x c i t e d. Founded back in 2010, the brand has come a long way, cementing itself as part of our go-to street gear. No matter what ‘fit you’re wearing, you’ll look fresh head to toe.

Ex-professional footballer and Fresh Ego Kid founder Marvin Morgan takes inspo’ from fusing classic streetwear with modern designs.

Think you recognise the brand? You probs do. Fresh Ego Kid has made its way to the forefront of street culture. Some of the world’s biggest football names have been seen reppin’ FEK including the likes of Romelu Lukaku, Adrian Mariappa and even Dele Alli.

Fresh Ego Kid

Not only is this a brand for the footie fans, our very own Anthony Joshua and top Grime artists Suspect and Mostack have been seen spreading the love and reppin’ Fresh Ego Kid.

Fancy trying the look for yourself? Well, you’re in luck! Fresh Ego Kid just landed and we’ve got a whole load of fresh garms for you to pree.

Fresh Ego Kid
Fresh Ego Kid

Fresh Ego Kid Gear…

Get a look that will keep you fresh all year round with this Reversible Bomber Jacket. Switch up your style on a daily basis and choose between a low-key essential and bold outfit feature.

The collection of hoodies will have you stepping out in serious style. Landing in your fave summer-ready colours including pink, yellow, black and white, these are guaranteed to become your new everyday go-to. Layer it up with their Box Logo T-Shirt or Barcode T-Shirt for a more standout look – street-ready style in an instant.

Each design comes on a tee or hoodie so no matter what the weather’s saying – FEK’s got you covered.

Fresh Ego Kid
Fresh Ego Kid
Wanna’ shop the look? Check out the entire Fresh Ego Kid collection right here.
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