Since the inception of Jordan in ’97, the brand has evolved over the past 25 years into signature street style that’s celebrated around the world.
With basketball DNA rooted into its core, the iconic Jumpman logo celebrates excellence both on and off the courts.
Now with a fresh drop of ‘fits and an MJ-inspired sneaker in the form of the latest MVP, Jordan’s taking it to a whole new level – and destination!
Part of the Culture
Known not only for its high fashion, Paris has become the place to showcase your identity across the streetwear community.
Amongst the backdrop of famous landmarks, iconic architecture and a bustling city life, Jordan has embraced the new wave of self-belief, making deeper connections with the city, the style and the ever-growing music scene.
Taking centre stage, Beninese-born Nigerian singer and fashion icon Ayra Starr has been setting records ever since getting into the industry. She’s linked up with one of Paris’ own rising stars: rapper Guy2Bezbar, who was born in Barbès, and made the switch from professional football to the music industry to pursue his new passion.
Both hailing from humble beginnings, the pair are paving the way for the next hotbed of untapped talent, or dream-chasers that haven’t quite realised it yet.
Stepping out in head-to-toe Jordan, our duo are blending their love for fashion, music, sports and the city of Paris in the latest style for men and women.
Magic on Your Feet
The brand-new addition to the Jordan line-up blends a combo of designs familiar to not just the brand but MJ’s epic career, where the G.O.A.T. recorded three back-to-back NBA championships with the Chicago Bulls.
Taking hoops heritage to the streets, the MVP pairs a tongue top and overlays from the AJ6, a semi-bootie lining from the AJ7 and moulded heel detailing from the AJ8 across the leather and textile upper.
Underfoot, they’re sat above a stacked foam midsole with an encapsulated Air-Sole unit in the heel for dunk-ready cushioning. With a tough rubber outsole to withstand the changing terrain across urban settings, they’re finished off with Nike Swoosh Air branding on the heel and the iconic Jumpman embroidered to the ankle.
Cop the Jordan MVP right now.
Wanna showcase your streetwear? Pay homage to iconic style with the latest heat from Jordan! Scroll the men’s and women’s collections right here at JD.