Had eyes on the French capital recently? We’ve been making moves…👀
After opening our mega JD Store on Paris’ iconic Champs Elysees in April, last weekend we went even bigger, putting our signature spin on the world-famous landmark.
In celebration of adidas Originals’ latest campaign, we showed our love for the legendary Trefoil at the Arc de Triomphe, taking over the near 200-year-old monument to showcase the brand-new range like we’ve never seen before.
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Projected across the 50m star that stands at the western end of the Champs Elysees and on our JD store, the ‘Originals’ campaign brings together over 80 UK and French influencers.
Spotted anyone you recognise already? Our group of familiar faces got together to shoot each poster and become part of the Originals ‘1000 Stories’ in their very own induvial way.
Shot by London-based photographer William Gilbert (@williamejgilbert) – if you don’t know, get to know – each poster highlights the 3-Stripes’ fresh collection of clothing. From football inspired shirts to classic track tops, the new range has gone up a level this season.
Where will we go next? 📍 Stay locked in across our socials @jdsports for the latest!
