We knew we needed to do something big to launch our 2026 Christmas campaign. And we did exactly that.
Last Thursday, we took over The Other Side, Amsterdam, and transformed it into ‘Future Corners’ for an unmissable night before we launched our Christmas ad: ‘Create The New’. Not your usual corner shop.
Here’s what we got up to.
“Just going to the shop, need anything?”
Over 1,000 guests managed to secure a ticket to the function, bringing together music, style, and culture. Spots were super limited on a first-come-first-serve basis, so if you were there, you know you’re one of the lucky ones.
With exclusive sets from DJs Silva Bumpa, Jamback, Kai Saunders, and the Curly Brothers, we ended the night with a huge set from Josh Baker.
We had the ‘Shoot Your Shot’ phone booth to snap pics on the night, where guests could be in with a chance of winning £5K to put towards their chosen passion project. And the till was stacked with bespoke merch to celebrate an unmissable night.
This was so much more than a launch party, it was a whole motive. A moment.
We set out to do what’s never been done. To create the new.
This is only the beginning.
