Making waves on the streets and the ‘gram, it’s hard to believe that SikSilk actually started out as just a hobby between three mates.
A mainstay on the JD NOW roster, it’s your go-to brand for maximum comfort, without sacrificing the steez. Get the low down on the brand here 👇👇
Growing up in the same school in Scarborough, the group of mates had a dream to create something original. With a passion for streetwear fashion, but no real business knowledge, they started out creating SikSilk caps – each reppin’ the now iconic logo embroidered to the crown.
This is when they saw a gap in the market; a light bulb moment that led them to the huge success SikSilk is today. The trio saw trends making waves in the States, but hadn’t yet hit Europe. Seeing this was going to be big in the UK, they took a risk and started creating American-inspired apparel. This was about a year before the trend was adopted by other brands and really took off, meaning they were way ahead of the game!
One of their most iconic and game-changing pieces was the SikSilk Baseball Tee. Bringing an all-American look to the UK, it was the first of its kind…
SikSilk snowballed when it was picked up by Project 722, a store in the UK owned by Geordie Shore legend, Gary Beadle. With Gaz wearing the brand on the reg, this is when SikSilk took off on the celeb scene. The likes of Ronaldo, Luis Suarez, Tre Songz have all been spotted wearing SikSilk apparel.
Bringing out fire ‘fits season after season, this is a brand that knows no limits. Top of their game, SikSilk’s new season looks just landed at JD NOW. Check out the entire collection here and keep up with the latest over at @jdnowofficial.