JD Sports | July 5, 2024

Kicking Off Summer With Longitude

Festival season has rolled around already, and we’ve just got back from an epic weekend at Longitude!

Taking place at Marlay Park in Dublin, we came back for the third year running, this time as the Main Stage Sponsor for the fest.

First starting in 2013, we knew we had to go big for this year’s Longitude and start off the Summer with a bang! Stay tuned for what we got up to on the Emerald Isle 🔓

Riding the Wave

To catch the likes of the Central Cee, Doja Cat, 21 Savage and D-Block Europe across the Saturday and Sunday on the Main Stage, we set up the best place to watch the biggest artists: JD Wave 🌊

Taking the best bits of our ‘New Wave’ Summer campaign, the JD Wave featured our iconic duffle bag, and provided the hottest viewing platform come rain or shine over the weekend.

Between acts, Cork based rapper KeSTine (@kestine_ugbodu7) knew how to keep the Longitude crowds hyped as our MC, while our local DJs brought the vibes, even when the Dublin weather outside the Wave wasn’t playing along 🌦️

With Luke Vernon (@lukevernon) as our host, he made sure everyone got their hands on the festival essentials – we’re talking ponchos, bucket hats and sunglasses.

While for a truly custom look, Matt B Customs (@mattbcustoms) was back at it with bespoke Longitude x JD tees hot off the press.

Catch Us All Summer

That’s Longitude wrapped up for another year…but it’s not the end of our festival season 👀

We’ll be heading out to the fields of Rockstar Energy presents Reading & Leeds this year as proud sponsors of the brand-new Chevron Stage. Stay locked in to see what we get up to at one of the biggest festivals on the calendar!

Still need your festival ‘fits? We’ve got all the essentials right here 👇

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