JD Official | November 22, 2022

King of the Game: Shop the Looks

So you’ve seen our King of the Game Christmas ad, and now you need the looks, right? If you need to check it out again, you can catch the ad right here.

With the JD crew in head-to-toe heat, we’re making it easy for you by wrapping up some of the top looks as seen on our guy Chunkz, KSI, Virgil Van Dijk and loads more right here ⬇️ ⬇️



After joining the JD fam earlier this year, Chunkz has been a regular over on our YouTube channel, @jdofficial. With over 2.4 million subscribers and 183 million video views on his channel, he’s known for making big waves with his content.


Working behind the bowling alley in our Christmas ad, Chunkz is gearing up in premium style with an Emporio Armani EA7 ‘fit. He’s pairing up the Colour Block Tracksuit with a pair of B&W laces for the ultimate monochrome look. Shop it here.


A pioneer in UK grime, musician and actor Kano hails from East London. He was big for his music in the early 2000s, but has since cemented his status as an actor by starring as Sully in Netflix’s ‘Top Boy’. Not stopping there, Kano has been nominated for the Mercury Music Award twice and won two MOBO awards.


Steppin’ into the JD arcade, this Christmas Kano’s wearing all things adidas Originals. He’s going retro in the Embossed SST and Forum Low. Cop his look.


Anthony Joshua

It wouldn’t be a JD Christmas ad without our guy AJ too. If you’ve been sleepin’ on the last decade, the Watford-born athlete has held the WBA, IBF, WBO, and IBO titles twice between 2016 and 2021


That’s right, the two-time former unified world heavyweight champion is back and he’s reppin’ Under Armour while snackin’ on some popcorn in the arcade. He’s kicking back while outside of the ring in the Vanish Hoodie and Track Pants combo. Get his ‘fit.

Central Cee

Dubbed one of the fastest rising stars on the UK rap scene, Central Cee has rapidly gone global. Having established his sound though London’s Drill scene, his talent has seen him appear on US freestyle platforms and alongside notable American musicians like Diddy.


He’s taking on the pinball machine in a stealthy ‘fit from Nike. With layering key this season, Central Cee is hittin’ up the arcade in an Air Max tracksuit and a winter staple; the Air Max Bubble Jacket. Shop his style.



YouTuber, Rapper and now Boxer, KSI has built a cult following with his content creation. A co-founder and member of The Sidemen collective, he’s got over 34 million subscribers and over 8 billion video views across his three YouTube channels.


Battling against Tobi on the dance mat, KSI’s throwing some shapes in a classic adidas Originals’ SST. To finish up, he’s steppin’ in a fresh pair of Superstars! Get his look.

Virgil Van Dijk

Not new to starring in a JD ad, Dutch professional footballer, Virgil Van Dijk is thought to be one of the best defenders in the world. He’s a centre-back for the Netherlands national team and Premier League club Liverpool.


Doing what he does best, Virgil’s testing the power of his shot on the kicker machine. His Academy Track Top and Track Pants are built for maximum comfort from the pitch and beyond. Steal his style here.


Trent Alexander-Arnold

Playing for both his national team England and Premier League club, Liverpool, Trent Alexander Arnold is a professional footballer. He plays in right-back position and is known for his range of passing and providing assists.


Back again for another JD Christmas ad, Trent’s hoping for a W in all things Under Armour. He’s paired the Vanish Jacket and Track Pants with Under Armour’s HOVR Machina 3 trainers. Shop his ‘fit.


Freshly out of his teens, Brighton rapper ArrDee has had an epic career since dropping his breakout singles ‘6am in Brighton’ and ‘Oliver Twist’ in 2021. He appeared on the remix of the 2021 chart topper ‘Body’ and his debut mixtape, released in Spring 2022, peaked at number 2 in the UK album chart.


This Christmas, he’s hitting up the air hockey table in the latest heat from The North Face. Gilets are big RN and the Aconcagua Vest guarantees maximum warmth, check it out here!



UK rapper slowthai rose to prominence with his eclectic punk style of rap. He placed fourth in the BBC Sound of 2019, with his debut album nominated for a Mercury Prize the same year. Since then, he’s collaborated with international artists like Tyler, the Creator and A$AP Rocky as well as diverse acts like James Blake and Gorillaz.


slowthai’s all about the 3-Stripes in a monochrome tracksuit from adidas Originals. Trying his luck on the claw game, he’s lacing up in an archive classic with the Superstar. Shop his look now.

Tobi Brown

As a co-founder of the YouTube group, Sidemen, London born Tobi Brown is also known as TBJZL. Named the 38th most influential online creator in the UK by The Sunday Times in 2019, he’s starring in our Christmas campaign for the second year running.


Steppin’ out in JD-exclusive style, Tobi is wearing a full adidas ‘fit in an icy blue, Wonder Steel colourway – a Winter essential. Get his style.


Bugzy Malone

As one of northern England’s earliest breakthrough rappers, Bugzy Malone was the first artist in Manchester’s grime scene to commercially succeed in the UK. With many of his own singles entering the UK charts, he also featured on the remix of the Number 1 ‘Body’.


He’s reppin’ his own brand, with a full B.Malone look. Pick up his street-ready style with the Trek Jacket and Compass Stretch Cargo Pants. Shop it here.

Harvey Elliott

Harvey Elliott is an English professional footballer who plays as a midfielder for Premier League club, Liverpool. Making his first-team debut for Fulham in 2018, Elliott became the youngest player to play in the EFL Cup, aged 15 years and 174 days.


Harvey’s starring in ‘King of the Game’ in a colour block look from New Balance. Adding an extra dose of retro, he’s lacing up in the 1906R in a JD-exclusive colourway. Find his ‘fit.


Stay locked in for a run down of what the gals are wearing, and shop all things King of the Game right here.


Wanna’ win a whole year’s worth of ‘fits? Check out our latest TikTok challenge for the chance!

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