JD Sports | January 13, 2023

Men’s Trends to Watch in 2023

A new year calls for new style…or does it?! With Winter in full flow, and warmer temps and our dose of vitamin D still a few months away, we’re taking a look at some of last year’s hottest trends that we think will carry through 2023, as well as some key trends that have just started to make waves in the fashion world.

As some of the biggest brands in the streetwear game have already begun to drop the latest heat, here’s what trends we think will seriously be in in 2023.


Ready to make a statement? Stay locked in below! 👀


It’s Never Too Jazzy

Amid the hype of the World Cup back in November and December, the latest international kits dropped from the likes of Nike, adidas and PUMA. Bringin’ innovate fabrics to keep the players cool in the heat of the desert, the major sportswear brands dug deep into their archives for some vintage prints.


The revival of these old-school designs has coincided with the recent rise of classic football shirts from clubs across the globe. Score Draw are leading the way, dropping both iconic shirts that everyone remembers and lesser-known designs that trigger nostalgia for the purists.


Relying on bold colours, geometric prints, vintage branding and classic collars, they’re guaranteed to turn heads. Whether you’re a football fan or not, we see them truly stealing the show across Spring and Summer – especially when festival SZN comes around. 🎪


To the Terraces We Go

Adding to the bloke-core vibes we’re beginning to see, terrace-inspired footwear is on the up once again after the adidas x Gucci collab that took Summer by storm in 2022.


Chunky, retro-futuristic trainers have been the go-to look for a while, but as it fades, the more refined, sports heritage silhouette offers a simpler, clean-cut look.


adidas Originals has been a pioneer of this trend, dropping their signature Gazelles, Jeans, Handball Spezials and Baltics in understated two-tone colourways that let your ‘fits do the talking, in addition to flashes of colour across suede and leather panels to really catch your attention.


Perfect for pairing up with rolled-up jeans and a pullover jacket or shorts and a graphic tee, the blend of casual, matchday-ready style and essential comfort keeps them laidback. Lace up in them for everyday errands, for nights out with mates or for your pre-match scoop on the concourse.


Utility Wear Is In

Cargo pants made a mega comeback last year, and in 2023, they’re bringing a few more utility pieces to the party, too, including jackets, shorts and accessories.


The utility style we’re seeing now leans towards a street edition of the military look that was all the rage in the early noughties. In stark contrast to the low-waist and baggy silhouettes of past, the likes of Berghaus and The North Face add their outdoor influence on the trend for a peak-to-street style, that features toggle-adjustable ankle cuffs to taper the fit and compliment your sneaker game.


Canvas, nylon and ripstop fabrics combine with black, grey and green tones for classic utility feels, while multiple cargo pockets add subtle style to simple designs.


Hoodrich has taken its trend in its stride, elevatin’ their underground-inspired range with utility cues across sweatshirts, joggers, raincoats, gilets and crossbody bags.


It’s All About Athleisure 🏃‍♂️

Athleisure is thriving RN! From tech-driven fabrics to sporty silhouettes, the lines of trainingwear and off-duty comfies have blurred for this trend to take centre stage for both men and women.


For the guys, Nike, adidas, New Balance and more are nodding back to their track heritage to deliver tees, hoodies tracksuits and shorts that are just as suitable from the sofa to the weights room (and everywhere in between).


Whether you’re into your fitness or not, it doesn’t matter! With hybrid working the way forwards, casual style has taken off as people are stepping out from their office chairs and sofa slumbers.


Combining a soft, fleecy touch and the ability to wick sweat from the skin, this trend’s focus is all on comfort as you move.


Goin’ Off-Road 🏞

Trail runners are on the rise – and all for the right reasons too. Escaping from the busy rush of city life for more rural, scenic landscapes, tech-heavy trainers have had a refresh in recent times, leaving behind clunky, dark silhouettes for brighter and lighter looks that are just as comfy.


Equipped with revolutionary waterproof uppers such as GORE-TEX fabric, On Running, Merrell, Salomon and Nike have made big strides in the industry.


From stripped-back, tonal hues to vibrant pops of colour, they’re sat on ultra-responsive, cushioned midsoles and lugged rubber outsoles for max grip on rocky terrains.


Parks to pavements and peaks to streets, the popularity of athleisure wear and utility apparel makes them a versatile set and a rotation must-have.


Invest in Your ‘Drobe

This may sound like an obvious one, but with many of us looking at the need for seasonal options, we reckon spendin’ a little extra on a look for all seasons could be key to this year.


Trends may come and go as the weather and styles change, but to feel premium week in, week out, the likes of Billionaire Boys Club, HUGO, BOSS and Lacoste are providing staples that both stand out and stand up to the wear and tear of your plans.


Cut with high quality fabrics and landing in classic colourways, if there’s a gap in your ‘fits, we’ve got you covered.


2023 Trends


Do you agree with our top trendin’ list? Make sure you stay up to date with our latest and greatest looks as they drop by downloading the JD Sports app and switchin’ your notifications on. 📲


Better yet, get following us on @jdofficial for the freshest trends, launches and more!

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