JD Official | March 25, 2021

New Balance Shifted: 237 & 327

Wanna’ freshen up your kick collection?

Say hello to the latest everyday essential trainers from New Balance. The brand that’s pioneered the iconic sport-style sneaker scene for decades, now introduces two more must-haves for your rotation this season…

A Slice of the ‘70s

A brand-new silhouette to the ever-growing NB range, the 237 pays homage to the brand’s signature shoes of past with its retro runner design. These trainers draw reference to the COMP100 ultralight racer runner from the late ‘70s, with designer Charlotte Lee picking the best bits from previous 327 models to create this retro-futuristic shoe.

NB have carried on the unrivalled combo of lightweight suede and nylon that trumps the heavy leather sneakers of past. With a cushioned, EVA midsole and a herringbone styled rubber outsole for an unforgettable look.

Shop the New Balance 237 now.

An Archive-Inspired Revamp

The New Balance 327 model has been given an upgraded look for 2021! These sneaks, which flew under the radar in their previous release, recently made waves when unveiled out of the blue. And now they’re an essential.

Its unique shape comes from a blend of the 320 and Super Comp models, which were both originally released in the 1970s. Most notably its asymmetric midsole, the fan detail on the toe box, and the wraparound, studded outsole combine to give a stand-out silhouette.

Shop the New Balance 327 now.

On both models, New Balance has kept its infamous vintage look while adding contemporary details like the oversized ‘N’ logo that’s legendary within the sneaker game.

Whether you rep them with your favourite tracksuit or pair them up skinny jeans, they’re sure to hit the spot.

Dropping in a whole load of colourways, shop the latest lifestyle trainers from New Balance here.

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