We hooked up with Nike to bring the Studio Fleece collection to life.
Last week, we took over London’s Space House in Covent Garden to throw the ultimate office party.
We transformed the space into a retro-inspired creative studio, with music, culture and fashion at the forefront of this two-day event. With a female-only lineup of DJs, workshops, and giveaways, this party was one to remember.
Launching the collection
On Thursday 1st October, we invited a select group of PR professionals to come and explore the setup and get a closer look at the JD-exclusive hoodie and joggers set from the Nike Studio Fleece range. Our girl Jazzy brought the energy with an exclusive performance on the decks.
The following day, we opened the space up to the community. We wanted to invite our guestlist to come and get involved with Studio Fleece IRL.
We hosted beginner and intermediate DJ workshops in partnership with Foundation FM. Led by DJs Ambrr and Issy Bossy, we wanted to give our guests the chance to learn something new and connect with London’s legendary music culture.
Our office space was the perfect spot for a photo opp, with a retro desktop computer ready to take some snaps.
We even had prizes to give out from the filing cabinets in our office setup. Disposable cameras, JD x Nike notebooks and makeup bags were all up for grabs, along with Studio Fleece tracksuits for some lucky winners.
Here’s what our guests had to say about the JD x Nike Studio Fleece office party.
What was your favourite part about the Studio Fleece event?
“Honestly, my favourite part was how interactive it all felt. It wasn’t one of those events where you just walk around and look at things. You could jump into the DJ workshops, take photos at the retro office setup and even win prizes throughout the day. The whole space felt really creative and there was always something happening, which made it a really fun experience.” – Jess
What made this event stand out?
“It wasn’t just a product launch. People could get involved, learn something new and connect with others. From the DJ workshops to the interactive moments around the space, there was always something happening.” – Annabelle
And we wanted to find out more from the team that helped pull everything together. We asked Alex and Jordan what their favourite part of the event was.
“Definitely seeing the space come to life. The whole concept was really different and the energy in the room was unreal. Music was at the heart of it, so being able to perform in a space that brought together fashion, culture and community felt really special.”
How did this event reflect the Studio Fleece collection?
“The collection is all about comfort and style without trying too hard, and I think the space captured that perfectly. Everything felt creative, relaxed and authentic, which is exactly how people wear Studio Fleece.”
Nike’s Studio Fleece collection works as the ultimate everyday uniform. Pick up your pieces in the complete collection right here.
