JD Official | May 2, 2023

‘Own The Floor’ With Nike

Nike is known for radiating feel-good energy, inspiring you to push the boundaries whatever the workout. This time around, Nike is takin’ a focus on all things dance with their latest ‘Own The Floor’ campaign.

Own The Floor is all about bigging up the dance community, however you move. It’s about claiming your space, expressing yourself, and feelin’ the good vibes while you do it.


So, whatever your craft is, Nike’s latest collection has you covered from the studio to the stage, and everywhere in between. As seen on the London-based dance collective, Sturdy Off (@Sturdyoff), it’s time to throw some shapes, cut some rugs, and all that good stuff!


Made To Move

We know that each dancer is unique, and no two moves could ever be the same.


The Sturdy Off squad has established itself as the worlds’ biggest sturdy dance platform takin’ viral moments to YouTube and TikTok. They’ve grown to almost 300k subscribers on YouTube, where the squad showcase their moves to take home the Sturdy crown.


Nike is makin’ a move to empower dancers, their crafts and communities in a way that shows off their own style. With fresh ‘fits that can power you through a workout as well as keep you comfy on chill days, the Swoosh is bringin’ the heat big time.


For the guys, rep signature Tech Fleece styles for a clean-cut layer in between sessions, designed with an ultra-lightweight feel that keeps you warm. For a street-ready edge when you’re making moving, it’s classic Club Fleece hoodies, sweats and joggers all the way.


On foot, Nike is stayin’ true to its roots with the legendary Air Force 1 silhouette. Crisp leather uppers combine with innovative Air cushioning, making this sneaker one of the Swoosh’s most recognised and most loved sneaks. With a heritage in hoops, hip-hop and creativity, the AF1 is a go-to for artists and sneakerheads alike.


What Will You Bring?

Whatever your style, Nike has delivered a collection for the gals to elevate your fitness essentials. With sleek and supportive sports bras and tight-fit training shorts, you’ll breeze through workouts every time.


Take your moves to the streets with oversized tees and cycle shorts for a laidback vibe, while cosy fleece sweats keep you comfy.


Lace up in signature Swoosh styles with the iconic Air Force 1 and Gamma Force silhouettes, givin’ your looks a heritage feel, along with Nike’s legendary Dunk sneaker – a staple that represents community and creativity.


Feelin’ Inspired?

With freedom, inclusivity and a feeling of optimism at the forefront of Nike’s ‘Own The Floor’ movement, it’s time to showcase your style, your moves, and your positive vibes. Link with your crew, claim your space and own the floor with Nike’s latest collection right here!

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