In 1995, Tinker Hatfield had Air Max steppin’ to the sneaker scene. They were an instant hit. Though ambitions for Air Max were much bigger than just bein’ appreciated by a few. Nike wanted Air Max to be stormin’ the scene and adored across the globe.
History of Air Max
Tasked with this objective was Nike design legend, Sergio Lozano. He created the predecessor of the Air Max 96, the Air Max 95. With this design Sergio had decided on an aggressive style, it made waves with sneakerheads, but Lozano wanted runners to be feelin’ his lace ups. He and his crew got graftin’ to design treads that more people would wanna cop.
1996 arrived and Lozano still had his sights set on his creps conquering the trainer game. To do this, he came up with two different models, the first was an upgraded Air Max 95. This design kept the iconic lines, which were inspired by the waves of the sea.
Air Max Adaptation
Then came the Air Max 96. These trainers aimed to maintain the aggression and slick lines that catapulted them to sneaker stardom, whilst resonating with athletes over the world. They were crafted with a lightweight upper to give a competitive, sporty edge and had synthetic leather overlays for durability and a premium finish.
After a few innovative tweaks, the Air Max 96 still wasn’t receiving the love that Nike had hoped for. A factor for this could have been the advertising campaign. Nike used superstars who had successful Olympic games such as Michael Johnson and Scottie Pippen, though the big-name attractions were not often seen sporting the sneakers.
Ya’ Can’t Rush Perfection
The Air Max 96 was ahead of its time. They featured a breathable mesh upper with synthetic overlays and a stretchy inner sleeve for a snug, supportive fit. For extra comfort it was equipped with a newly designed dual-pressure Air unit to the heel, as well as a lateral crash pad system for a responsive ride.
In 2016, the Air Max 96 returned with a revamp. This time round they featured an Air Max 95 Ultra sole, making it much lighter and giving superior cushioned comfort. The crep community were not impressed, they wanted the chunkier OG Air sole.
Today’s version of the Air Max 96 is the Air Max 96 II. It’s a fusion of an athletic aesthetic and a street sharp style. Their versatility makes ’em a must have for anyone who’s serious about sneakers.
They’re built from a luxe leather and textile upper with fused and stitched overlays for durability and a nod to heritage. A low-cut padded ankle collar gives a sleek look and support whilst the lace up system locks you in.
Underfoot is a soft foam midsole with the iconic Air cushioning to the heel and forefront for an ultra-responsive ride and cushioned comfort. The rubber outsole delivers grip worthy for a running track and is finished with the world-famous Swoosh embroidered to the sidewalls.
Like what you’ve heard? Then be part of the Air Max evolution and bag yourself a legendary pair of kicks! Shop the collection here.
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JD OFFICIAL | October 23, 2023