Ready for a new school year?! We’ve got all the essentials you need to make this one count.
When the Summer holidays are done with, bring the energy on the first day back with loads of heat from your favourite brands.
From the classroom to the school yard, they’ll be turning heads every time. Get them putting their stamp on the school uniform, letting their fierce individuality and fearless attitude shine through. We know it can be tough taking on a new term, so give them a boost with the biggest brands.
We’ve linked up with London-based dance collective, Sturdy Off, to show up with their signature style and flair. Known for their next-level energy and individuality, we’re taking notes from the Sturdy Off crew to start fresh.
From bags and backpacks to carry books and PE kits, as well as footwear, accessories, and more, we’ve got your back-to-school checklist covered. Sit up straight, arms folded, and get stuck in!
Secure The Bag 🎒
Carry the essentials around in style with our mega range of bags and backpacks from Nike, Jordan, adidas and loads more!
Maybe the most essential back-to-school item on the list, nothing says new school year like a brand-new bag.
With different sizes and styles to choose from, their books, lunch, pencil case and bottle will stay secure all day long.
Whether they’re all about big branding and bold designs, or keeping it subtle with a low-key look, choose from a next-level collection.
Want to take it one step further? Get your new bag or backpack personalised to really add a custom feel.
Lace Up 👟
A staple part of the school uniform is a new pair of kicks.
Last year’s pair looking a little scuffed? Start the year fresh with stacks of triple-black styles that are an ideal addition.
From classic lace-ups to T-bar models and hook-and-loop straps, our collection of shoes and trainers bring big back-to-school energy.
With signature styles from the likes of Kickers, as well as sporty silhouettes from adidas, McKenzie, Vans and more, our collection of kids’ black footwear is stacked with their favourite brands.
Make it even easier this year with our step-by-step measuring guide, so they can lace up in comfort all day long.
Sports Mode ⚡
From PE days, lunchtime kickabouts, and after-school sports, we know that sportswear is an essential part of the back-to-school list.
With training wear from brands like Nike, Under Armour, The North Face and loads more, check out kids’ cuts with breathable constructions and technology that’s designed to perform.
Not stopping there, cop a fresh pair of trainers to push them forward and deliver next-level comfort with every step, or get them ready for the pitch with pro-inspired football boots, too.
Check out our kids-only activewear edit for all the gear they need 👇
The Extras 🔥🧊
Top off the school uniform with jackets and accessories that are fresh and functional.
When the weather switches up and we’re gearing up for Autumn and Winter days, keep covered with jackets and coats from bestselling brands. From light layers, raincoats and puffer jackets, we’ve got ‘fits for every forecast.
With colder weather coming into play, cop caps and hats for those chilly morning walks to school.
For a fresh feel from head-to-toe, keep the heat coming with socks in a range of cuts and styles. With sporty socks and everyday essentials, we’ve got all bases covered.
Needing a new water bottle for the school year? With a new drop of top-trending Stanley bottles, as well as sporty drinks bottles from their favourite brands or football teams, keep them hydrated from the first bell to the final lesson.
Get Fresh For Back To School 💈✂
Once you’ve ticked everything off your list, make sure they’re feeling fresh with a back-to-school trim.
We’re giving away FREE haircuts in selected stores for the kids starting a new term! From 10th August to 1st September, we’ll be popping up all over the UK with our ‘Start Fresh’ station, with free-of-charge trims in-store.
When customers spend a minimum of £50 or purchase a backpack in-store, they’ll be eligible for a free haircut to start the school year fresh!
Want to get involved? Find out where your nearest ‘Start Fresh’ pop-up will be, and when below.
Where To Find Us 📍
Glasgow Argyle Street: Sat 10th – Sun 11th
Liverpool One: Weds 14th – Thurs 15th
Manchester Arndale: Sat 17th – Sun 18th
Bluewater: Tues 20th – Weds 21st
Oxford Street: Fri 23rd – Sat 24th
Stratford Westfield: Sun 25th – Mon 26th
Merryhill: Weds 28th – Thurs 29th
Newcastle Northumberland Street: Sat 31st – Sun 1st
Back To School In Style 📚 ✏️
Think you’re ready?
Check out our complete Back To School Edit to grab everything you need to make this school year the best one yet!
Shop the essentials from the biggest brands around, and Start Fresh with JD!
