We took over Pop Boutique at 110 Bold Street in central Liverpool to sell 110 pairs of the ‘Hyper Crimson’ AM 95 for £110!
As a nod to the 95’s nickname due to its OG price tag, we gave JD customers the chance to cop a pair of the new JD-exclusive ‘Hyper Crimson’ 110s for the classic price of £110!
Completely taking over the space with graphic wall décor and a huge Air Max 95 window vinyl, we teamed up with Bennetts to bring customers the ultimate Nike experience.
Everything was kept hush in the build-up to the event, with the location of the pop-up revealed early on the day. Queues quickly started to form, with the first few serious Sneakerheads arriving from 7am!
To keep the buzz going while guests queued, there was competitions and giveaways, both outside and inside the space, with some wicked prizes up for grabs. The ultra-talented @swooshdood created some mad AM 95 posters, while @sneakerplanter crafted some sick 95 3D prints.
Both could be won by customers, but there was also a chance to win a free pair of the new 95s!
Always bringing the vibes, we had the legend that is @FDFROMTHEFUTURE keeping everyone across the action over on the @jdsports socials. Followers that couldn’t come down were still kept entertained by FD’s energy over on Insta and TikTok.
The sneaks absolutely flew off the shelf and if you weren’t able to make it, don’t sweat! The JD-exclusive ‘Hyper Crimson’ 95s can still be copped right now for their regular price over on the website!
Don’t forget, JD is now the Home of the 95, so shop the full range of Nike Air Max 95, exclusively online and in-store!
