Huge, huge news! Could 2025 get any better? It can now. We’ve teamed up with the UFC (Ultimate Fighting Championship) as an official partner.
As one of the fastest growing and most talked about sports in recent years, our agreement sees us as key partners for events across the globe including Europe, Australia, Middle East Asia and America.
This collab will put us at the centre of UFC’s Octagons, plus we’ll be bringing the fight week hype before every major event in the 2025 calendar alongside some special guests, plus plenty more behind-the-scenes action on fight night itself.
UFC fanatic and JD regular, Ryan Hall (@stillryan1) caught up with UFC fighters Leon Edwards and Morgan Charriere ahead of UFC Fight Night: Edwards vs. Brady in London.
The Rise of UFC
Created in 1993 as a professional mixed martial arts (MMA) organisation, the UFC’s rapid rise to success has seen it become the largest pay-per-view event provider in the world today.
With an initial goal to find the ‘Ultimate Fighting Champion’ in a stand-alone tournament, the UFC brand has since restructured MMA into a fully sanctioned combat sport that entertains like no other.
Headquartered out in Las Vegas, it has produced some of the biggest stars in the world with the likes of Conor McGregor, Anderson Silva, Jon Jones and Ronda Rousey.
Expect more stars to be unearthed when they enter the octagon this year. Stay locked in for even more exclusive UFC content on our socials (@jdsports), starting with home favourite Leon Edwards headlining The O2 on 22nd March!
The Greatest Walkout
Ahead of UFC London, JD and UFC are brining the fans closer to the action with ‘The Greatest Walkout’ down at Westfield Stratford.
What’s ‘The Greatest Walkout’? Think headline moment in front of a sold-out stadium, your favourite song playing, and you’re about to head into the Octagon for the fight of your career.
Sound good? Put yourself centre stage and step into the shoes of a pro UFC fighter as you walk through the custom-built container, with security guard actors setting the scene and a pose for the camera at the end.
Opening on Friday, 21st March, we’ll be giving the best walkouts on the Saturday the chance to win tickets to UFC Fight Night: Edwards v Brady at The O2 that night!
Don’t miss your chance. Head down to Westfield Stratford this weekend.
