To honour Liverpool’s deep-rooted connection with 110s, Nike’s created a Scouse-inspired edition of the icon for 1.10 Day.
Liverpool. Home of the 95 110.
More than a city. A community with a culture of its own.
Liverpool’s legacy speaks for itself, and the Nike 110s have become part of that story.
Shaped by the people, places and spirit of the city, the 110 has earned its place as an icon in Scouse culture.
Back in the mid-90s, when Air Max 95s hit the £110 mark, Scousers decided this was their new name. Needless to say, it’s stuck ever since.
In celebration of its legacy, Nike and JD are dropping a special-edition pair created just for Liverpool on 1st October, JD’s second annual 110 celebration day.
This one’s available online through our raffle with JD STATUS Access.
You’ll also be able to find them in-store at JD Liverpool ONE on 1st October. Once they’re gone, they’re gone.
The raffle kicks off on Monday 28th September over on JD STATUS.
Make sure you’ve got the app downloaded and ready to put your name in the mix.
Entries close at 9am on Wednesday 30th September, so don’t miss out.
For all you lucky winners, we’ll give you a shout on 30th September with the good news.
Down to the details
Brickwork on the reflective foxing nods to the city’s architecture while representing the ‘brick by brick’ mindset that reflects Liverpool’s resilient spirit.
The human anatomy-inspired design stays true to the OG. Layered panels, lace loops and the iconic ‘Big Bubble’ Max Air unit in the heel.
Inside, the sock liner gets a complete refresh. The Liverpool edition comes dressed in ‘Rust Factor’ and ‘Steam’, a colour palette chosen to reference the city.
Rust Factor takes its cues from the red-brick buildings of Liverpool’s historic docklands, while Steam draws on one of Liverpool’s most recognisable symbols: the Liver Bird.
A ‘SCOUSE’ graphic sits on the outsole, bringing Liverpool’s ownership of the 110 to life.
Hidden inside the tongue, an embroidered ‘0151’ detail nods to Liverpool’s iconic telephone code.
And of course, Nike just had to give them a unique touch to finish up. Replacing the classic Air Max branding is a one-of-one “Liverpool” stamp.
Liverpool, now you’ve got your own pair of 110s. You won’t want to miss this.
