JD Sports | October 3, 2023

Ayrtn x Dr Martens: A New Wave

Last week, we linked up with rapper and producer, Ayrtn, and Dr Martens to celebrate the next generation on the scene.

Taking over the DIJONSS Studio at The Old Truman Brewery in East London, Ayrtn and Dr Martens delivered a night to remember.


The legendary boot brand brought together a selection of the UK’s hottest emerging talents, for a night of live performances, giveaways and loads more. Want all the deets? Keep on scrolling to find out what went down!


Old School Essentials

Iconic every time, that signature yellow stitching will instantly catch your eye when you lace up in DM’s.


With the party happening at ground level, we celebrated the latest silhouettes to join the Dr Martens line up. Built to last, they’re the perfect choice for your urban adventures, especially through the Autumn and Winter seasons.


From the all-new Crewson boot that’s crafted with soft but durable Buffbuck suede, so you can lace up without breaking ‘em in, to the Thurston, Combs, and Rakim silhouettes – all eyes were on the DM’s.


Easy Does It

Our link-up in LDN delivered an immersive experience, shining a spotlight on community connections with an intimate vibe.


Ayrtn’s growing success is deep-rooted in his connections to his family and friends, so we created that close-knit feel for the next gen at the DIJONSS space.


With drinks flowing and Raaandy on the decks, Ayrtn got stuck in on the action, chatting to the community and bringing the good vibes.


The crowd got the opportunity to take home some exclusive Dr Martens socks, which they could customise at our embroidery spot! It’s all about self-expression, showing off that individuality and attitude through your style.


Along with performances from BXKS and Gee Lee to wind things down, we saw a next-level set from Ayrtn himself, bringing his signature electricity and energy to the stage, and giving his all for the crowd.


A New Wave

It’s no secret that Dr Martens has had a long history with classic British subculture and style.


Now, it’s evolving for the next generation. As a symbol of self-expression since the ‘70s, wearing DM’s has always been about standing out.


Find your perfect pair and lace up in the latest from Dr Martens.

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