Founded over a decade ago, New Balance’s archives are constantly expanding. Not only creating new silhouettes, the brand is always looking for inspiration from their back catalogue.
With the rise of sportswear in the ‘80s, the brand officially took off!
New Balance made waves with a whole range of runners that were built with performance in mind, as well as classic styles that were at home on the streets. Runner or not, people were looking to trainers for casual, everyday comfort and New Balance answered their needs.
Fast-forward 40 years and New Balance are delving back into their archives to bring back some of their most iconic runners.
New to JD, the New Balance 720 is a modern take on the old-school sneak. It’s built with the same, low-profile style, and has a combination nylon and suede upper for a retro look with a premium edge.