Back from the Archives: New Balance 720

Founded over a decade ago, New Balance’s archives are constantly expanding. Not only creating new silhouettes, the brand is always looking for inspiration from their back catalogue.

New Balance is the OG when it comes to reviving and refreshing iconic looks from the past. We’ve seen the 574, 420, 620 and more all getting a modern makeover. Next up? The New Balance 720.

new balance 720

Back in the ‘80s

With the rise of sportswear in the ‘80s, the brand officially took off!

New Balance made waves with a whole range of runners that were built with performance in mind, as well as classic styles that were at home on the streets. Runner or not, people were looking to trainers for casual, everyday comfort and New Balance answered their needs.

new balance 720

Up Close with the 720

Fast-forward 40 years and New Balance are delving back into their archives to bring back some of their most iconic runners.

New to JD, the New Balance 720 is a modern take on the old-school sneak. It’s built with the same, low-profile style, and has a combination nylon and suede upper for a retro look with a premium edge.

Dropping in a range of colourways including JD-exclusives, shop the New Balance 720 on site in men’s and women’s sizing now!

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