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JD Sports | November 29, 2022

Just Launched: Billionaire Boys Club

Founded almost two decades ago, Billionaire Boys Club has been changing the game ever since its inception.

And we’ve got good news! The brand has just landed as the latest in the JD line-up, and it’s bringing with it its signature style this season. Looking for premium, off-duty looks? Check it out.

 

Behind the Brand 🧑‍🚀

Created back in 2003 by singer-songwriter, Pharrell and fashion designer, Nigo, Billionaire Boys Club has been blending streetwear with luxury for just less than 20 years. The brand has been said to have influenced fashion, music, design and culture, never straying from Pharrell’s motto “Wealth is the heart and mind. Not the pocket”.

 

Dubbed ‘Billionaire Boys Club’ ironically, the brand name was chosen to make you think. They want people to see ‘wealth’ in humanity, compassion, creativity and curiosity.

 

New to JD

Bringing staple style to JD, their first drop is packed with premium essentials. Update your tee rotation with freshness from Billionaire Boys Club with the Core or Sky T-Shirt. In a range of colourways, you can pair these versatile tees with matching joggers for a laidback look.

 

When you need to layer up, check out their range of sweatshirts and hoodies – all stamped with the brand’s iconic branding and astronaut logo.

 

Wanna’ check it all out? Shop Billionaire Boys Club now.

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