JD Sports | October 12, 2018

Diadora Returns! #JDNow

Back at it again with the throwback looks! Diadora returns to make a statement, adding to the heat on the JDNow roster.

Diadora’s Background

The brand first started droppin’ fresh ‘fits in Italy back in ’48, though they didn’t get on the throwback hype until the ‘70s when their replica football kits and boots blew up! In the ’80s, Dutch legend Marco Van Basten became the face of Diadora and players such as Roy Keane and George Weah went on to rep it on the pitch.

Cooling off on the football front by 2000, Diadora switched it up and moved into streetwear, all while keepin’ their signature heritage style. Comin’ back in a big way, it’s essential for adding some retro steez to your look; we’re talkin’ block colours, old school cuts, branded taping…

Diadora JD Now


Refreshed and ready for coppin’, Diadora is the latest brand to hit JDNow. Known for bringin’ you the freshest looks from the hottest brands, JDNow makes sure you’re ready to make an impact every time you step out. Diadora joins other retro brands like Ellesse and FILA, as well as the latest brands to switch up the norm like STATUS and 11 Degrees.

Don’t miss the new wave of Diadora style, here at JD. Get a modern day essential in a retro twist with the bold selection of hoodies and tees; or bring back ‘80s shell suit vibes with the standout track tops.

Diadora #JDNow sweatshirt
Diadora track top #JDNow

Don’t call it a comeback, it’s just a throwback.

Diadora is bigger than ever and going nowhere. Stay on top of the latest trends and check out the full collection on site right now.

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