JD Official | March 22, 2023

From Nothing to Something: New From Hoodrich

It’s official. For the first time in Hoodrich history, brand ambassadors Fumez (@fumeztheengineer) and Snoochie Shy (@snoochieshy) have linked up to rep the latest heat; together.

Always the first to style up the looks, Fumez and Snoochie have been reppin’ the brand over the last two years – and this SZN is no different. Get the low down on the latest right here ⬇️ ⬇️

“It’s Your Road and Yours Alone”


Cop Fumez’s Look

Based in West London, Fumez the Engineer is one of the leading engineers in the UK. Not settling for a standard, he’s actively changing what it means to be an engineer. He’s had to hustle to get to where he is today.


With comfort key, Fumez is steppin’ out in H-to-T Hoodrich heat. Matching tracksuits are a staple whatever the season and the Kraze Hoodie and Joggers combo in red is sure to turn some serious heads.


For something more low-key, check out the Blend Tracksuit. In a Black colourway, you can cop the matching hoodie, tee and joggers – with contrasting branding adding a statement edge.


Wanna’ see more? Check out all of Fumez’s looks and shop the latest men’s styles from Hoodrich here. 🔥


As Seen On Snoochie

Just like Fumez, Snoochie has put in the work to build her career. Not settling with just DJ’ing for her show on BBC Radio 1Xtra, Snoochie also models and presents.


She’s levelling up her street-ready style with just-dropped heat from Hoodrich. Nothin’ brings cosy comf like a matching suit and the latest drop is all about the co-ord vibes. From Spring-ready baby blue hues, to classic greys and black, they’ve got you covered whatever the plan.


Pick up a JD-exclusive ‘fit with the Revolve Hoodie and Joggers set, perfectly paired with a cropped tee for laidback, everyday style.


Check out all of Snoochie’s looks when you scroll the latest women’s styles from Hoodrich here ❤️‍🔥

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