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JD Sports | September 18, 2026

In Focus: New Balance 950

The mid-‘80s court crep you need in the rotation.

Taking cues from OG basketball trainers, the New Balance 950 brings classic style and premium comfort to your step. It’s the next evolution in the brand’s court-inspired sneaker lineup after the legendary 550.

This time though, New Balance is taking a more streamlined approach. The upper is sleek and more refined for that clean, athletic look. Smooth and durable leather is firm but flexible.

The wide toe box offers extra room so nothing feels cramped, while breathable perforations elevate airflow for ventilation.

Underfoot, the outsole has a distinct blocking shape, with grippy rubber traction to keep you upright when on the move, from pick-up games to city link-ups.

To finish, the 950 nods to its court DNA with a puffed ‘N’ logo and basketball label to the tongue.

Styling your 950s

With sporting roots in ‘80s b-ball, we’re thinking athleisure vibes. Pair them with wide-leg joggers and a loose-fitting hoodie for a laidback look that goes hard.

The best thing about 950s is that they go with just about anything. Want to go more street? Baggy jeans or cargo pants are the way to go. Signed off with a tee and a jacket? Unreal.

If it’s warm out, match them with some jorts and an oversized tee for a look that doesn’t miss.

Landing in fresh colourways you can bag right now at JD, make these your new go-to sneakers.

Shop the New Balance 950

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