It’s revival of the fittest and the past year has seen all the top, retro brands make their comeback. Joining them in the retro revival, Helly Hansen has made its return from the ‘90s and has launched at JD!
Celebrating over 140 years of innovation, Helly Hansen’s heritage is nothing but iconic. Starting out in 1877 when sea captain Helly Juell Hansen needed to protect himself against the Norwegian elements, this brand has grown into a go-to for sailing, skiing and most recently, the streets.
Hansen and his wife launched the business, bringing waterproof gear to those that needed it. This is where the legend was born. Though you might have only ever known it for its outdoor gear, Helly Hansen actually created the first fleece and technical baselayers. When it came up with its waterproof yet breathable Helly Tech in ’84, Helly Hansen set the bar for what was to come.
From Outdoors to Streetwear
Though initially only known for its outdoor gear, in the ‘90s Helly Hansen grew closer to American hip-hip culture, becoming part of the mainstream due to being repped by the likes of rapper LL Cool J. Soon the H/H logo was a street staple.
Make sure you’re staying warm, dry and comfy, layering up in style with Helly Hansen. Stock up and shop the entire collection on site now.