JD Official | September 27, 2023

Jordan x Paris: Celebration Of Culture

Last weekend, in Paris, the fashion capital of the world, we joined forces with legendary streetwear brand Jordan to celebrate the vibrant Barbés culture in the 18th arrondissements of Paris.

Linking up with some of the local heroes, we championed the likes of Ayra Starr (@ayrastarr), Mademoiselle Lou, Juls, Guy2Bezbar (@guy2bezbarofficial) and Leto with an iconic weekend of music, style and more.


Here’s what we got up to. 👀


Reppin’ Exclusive

Kicking off the weekend, former professional footballer turned rapper Guy2Bezbar showed up to his hometown stacked with signature Jordan style.


Kitted out in the latest collection, Guy was gifting all things Jordan to 50 exclusive winners, with one-of-a-kind Jordan x Barbés tees, bags and maps as well as the brand-new MVP sneakers.


He even got a chance to take a few for the ‘Gram with the locals. 📸


Makin’ waves since dropping earlier this year, check out the Jordan MVP right here.


Bezbarty 🤝 JD

We weren’t done with our pop-up event though, the very next day we took over the Bezbmarket at Le Dernier Étage, recreating the look, feel and culture of the 18th district.


With an action-packed evening in store, we invited 1200 Jordan fans and our friends over at Hypebeast to capture an unforgettable night.


On the stage, DJ’s Lil Rosy and Sixtion kicked things off with instant vibes before Mademoiselle Lou and Jul’s Baby took us into the night with feel-good tunes.


Beninese-born Nigerian singer Ayra Starr turned up the volume, while Guy2Bezbar and Leto headlined the event in front of the crowd!



It wasn’t just about the tunes, away from the stage, local barber Joris was showing off his barbering skills, giving fresh fades and unique designs, while Twin Tooth Gem were on hand to deliver an extra bit of bling. For the gals, nail artists Lili Creuk took their salon on the road to work their magic with tonnes custom colours, gels and glitter. 💅


Amongst the packed crowd, we got together some of our fave faces from across the continent – Défano (@defano.holwijn), Omar (@omarelpretinho), Bassiro (@troublesomesss), Dwayne (@albixgram) and Malcom (@malcomkelechi). Keeping the boys fresh in head-to-toe Jordan, our crew were lovin’ the Paris backdrop, the constant tunes and feel-good atmosphere across the weekend.

‘Til Next Time

That’s a wrap! Wanna see more from the event? Head over to the socials – @jdsports – to catch behind-the-scenes content from our mega trip to Paris.

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