JD Official | February 19, 2024

Launching The New Balance 9060

We linked up with New Balance and Cat Burns to celebrate the launch of three brand-new and exclusive colourways of the iconic 9060 silhouette.

Singer-songwriter and New Balance ambassador, Cat Burns, headlined the event, bringing her unique sound and signature energy to the stage.


Held at Versa Studios in Manchester, we brought together a curated line-up of artists who capture what New Balance is all about for an exclusive, immersive experience in the city centre.



Linking with the Manchester scene, and the wider cultural communities, the launch party was all about connecting a legendary line-up with the local crowd.


Along with Cat Burns, the audience saw performances from Cat Burns’ collaborator, DJ and Producer, Goddard, who stepped up on the stage for Cat’s most recent single ‘Wasted Youth’. Not stopping there, Goddard closed out the party with an exclusive DJ set!


Not forgetting supporting sets from Abnormal Sleepz, Salo and Papu Raf to bring the energy all night long.



New Balance ambassador Savannah Smalls was on the ground at the event, chatting with our lucky ticketholders and repping a signature New Balance ‘fit.


The eventgoers got involved in the experience in front of the G6Moco Robot Camera, showing off their style and becoming the face of their very own NB campaign. With the new 9060 sneakers on display for our audience to get up close and personal, it was a big night with big vibes.


Need a pair in your life? Cop New Balance’s iconic 9060 in JD-exclusive colourways right here!



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