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JD Women | June 12, 2026

Launching The Nike Air Rift In London

It’s officially a Rift summer. We linked up in London to launch the season of the split-toe.

On Tuesday 9th June, we channelled all the summer energy, tapping into the day-to-night Nike Rift aesthetics.

As the go-to cool girl silhouette, we invited a guestlist of creators and influencers like Nat Winter, Linda Tambini and Emily May Hope for an exclusive event. With BRICKS and Culted in the mix, too, here’s what went down.

Rift summer

Swoosh energy from the ground up. We took things to the next level with a top floor spot in Horizon 22, Bishopsgate in Central London. That golden hour glow just hits different high above the city.

We got the girls a split soft drink as they checked in to the venue. Then, we got started with a Nike Rift customisation workshop with MattB Customs, and an anklet design bar to create one-of-a-kind designs to style with our new Rifts.

Once 8pm hit, we turned the volume up with a DJ set from @shayshade_, cocktails and sweet & savoury bites. Lucky Cat and Bread Street Kitchen came in clutch for the eats.

Seeing the sun set over the city was the perfect end to the ultimate London girls night.

Shop the Nike Rift

Make it a Rift summer. Shop the new collection and read all about the drop here.

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