JD Sports | September 28, 2022

London Marathon-Ready with New Balance

It’s London Marathon week! After months of build-up, thousands of amateur runners and professional athletes will take to the streets of the capital this Sunday, 2nd October, crossing the start line for the London Marathon.

Whether you’re watching at home feeling inspired, heading down to cheer them on or taking part in the event, look out for our fitness fanatic, Will Goodge (@williamgoodge), as he’s teaming up us and New Balance to take on the big challenge.

Comfort That Lasts 🏃‍♂️

A lover of long distance running and all things training, Will’s gearing up in the latest from New Balance to get him prepared for the full 26.2 miles.


Ready to push his PBs, he’s reppin’ the latest men’s Accelerate T-Shirt in Black. Made from soft, textured poly fabric for a super-smooth feel, this running staple offers an athletic cut with a classic crew neckline, short sleeves and a shaped hem.


As the miles tick by and the run intensifies, sweat won’t be an issue as the brand’s signature NB Dry tech is built in to keep him cool and comfy.


It’s signed off with reflective New Balance branding at the chest and nape for essential visibility on low-light runs.


He’s matching up his running tee with these Accelerate 7” Shorts. Built for workouts, these shorts are cut from lightweight yet durable woven poly fabric, pairing up NB Dry tech and breathable mesh panels to keep him locked in the zone.


They’re equipped with an elasticated waistband with an internal drawcord fastening, while drop-in pockets provide space for his marathon essentials. With cut-outs to the sides of the hem for unrestricted movement, they’re finished up with a NB badge to the left thigh.


Most important to Will’s performance are his runners. With comfort taking top priority, he’s lacing up in New Balance’s Fresh Foam X 1080v12 trainers.


Copping his in the Eclipse and Vibrant Orange colourway, these high-performance trainers have an airy Hypoknit upper, providing stretchy support to high-wear zones. A bootie construction offers a snug, sock-like fit and a secure lace-up front keeps his foot firmly in place.


Underfoot, the ultra-lightweight Fresh Foam X midsole delivers maximum energy return to propel him from his first stride to his last. Finished up with a durable, grippy rubber outsole for essential traction in changing weather conditions.


Ready to take your running to the next level? Get set for your first or next marathon with motivation from New Balance right here!


Good luck to Will and the rest of the marathon runners this weekend! Make sure you’re following him and @JDSports across our socials to see how he gets on.

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