JD Sports | September 30, 2021

London Marathon Prep with New Balance

The countdown to this year’s London Marathon is officially ON.

The marathon returns next week and we’ve linked up with New Balance and London-based model, Ethan Allen to get you prepped. As Ethan prepares for the 26.2-mile race, we’re going to be taking a look at his journey through training and post-race.

Wanna’ keep up? Stay locked in!

The London Marathon 2021

On Sunday 03.10.21, the Virgin Money London Marathon will return to its iconic central London course for the first time since April ’19. Not stopping there, up to 50,000 people will also be taking on 26.2 miles in the virtual event!


For this year’s race, Virgin Money has launched the ‘We Run Together’ campaign, celebrating its return after uncertain times, as well as bigging up the unifying spirit of the marathon!

Meet Ethan (@eeallen_)

Born in Liverpool but based in London, Ethan has always been into sport. His training comes after some bad rugby injuries, but he’s determined to take on the challenge…


“Really been enjoying the challenge and preparation and excited to see how my fitness comes through over the next month.”


To help keep him cool and comfy while he trains, Ethan’s wearing head-to-toe New Balance. Whether you’ll be lacing up to take on the marathon next week, or you’re feeling inspired to get started running, boost your motivation with tees, track pants and more in the New Balance performance collection.


Stay tuned to find out how Ethan gets on!



More Articles Like This

JD Sports | November 27, 2023

JD Festive Watch Party

Next Article