New In Premium: Fred Perry

NEWs just in! The latest collection of Fred Perry clothing just dropped.

Keepin’ you kitted out head to toe in premium ‘fits, Fred Perry returns with a must-cop collection of staple sweatshirts, joggers, polos and traditional tees that have been given an urban refresh, to keep your off-duty look at the height of its game.

Wanna get luxe style in some classic cuts? Then make sure you’ve got the Laurel Wreath looks on lock with Fred Perry.

 

Known for taking a street-style twist on timeless tennis classics, the latest collection brings us some of their finest creations yet. With inspo from street culture and iconic heritage, premium fabrics have been combined with classic preppy designs packed with ultimate comfort.

Premium Heritage

In a league of its own, the cultural icon, Fred Perry – named after Tennis champion Frederick ‘Fred’ John Perry, is known for producing contemporary yet classic apparel. The Laurel Wreath has evolved into one of the most iconic and instantly recognisable logos in the fashion world, and the new collection is heavily influenced by the brand’s historical roots in sports and classic, urban menswear.

 

Named after the British Tennis legend, the OG designs for the brand were created by Fred Perry himself. Throwin’ it back to the ‘50s, the iconic polo shirt was only available in white as it was specifically made as a tennis shirt.

 

From being repped from the courts to the streets, more colourways emerged, and the Fred Perry brand began to establish a connection with people outside the sports world, blending British style with the athletic aesthetic to create a collection of timeless threads for the streets.

Cop the Look!

Takin’ you from centre court to the streets, Fred Perry have been providing a touch of luxury to your everyday ‘drobe since 1952. Shop the men’s and women’s collection on site now!

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