Ready to pick up the pace and lace up in something fresh? We’ve got just the thing for you…
HOKA has hit JD! If you’ve not heard of the brand’s rapidly growing rep in the fitness and fashion industry, we’ve got you covered with the full rundown on its athlete-empowered trainers.
Get to know HOKA below. ⬇🏃♂️
With a mindset for innovation, HOKA believes everyone is an athlete. Whether it’s walking, running, sessions in the gym or exploring the outdoors, the brand’s putting confidence and optimism into every type of activity.
Co-founders Jean-Luc Diard and Nicolas Mermoud were driven by their experience of running in the Alps to create a shoe to make running downhill easier – to give everyone that feeling of flying.
Since the brand has continued to innovate, keeping that signature HOKA lightweight comfort you need whilst keeping world-class pace.
Making the move from the mountains to the roads, HOKA has also turned its attention to urban design, with a range of street-ready sneakers to add to your rotation.
The award-winning Clifton line-up enters its ninth edition with the lightest, most cushioned design.
Up top, the stripped back upper has less overlays and hotmelts on the breathable engineered knit to hug your foot. The gusseted tongue and adjustable lace-up fastening work together to secure you in place, while the early stage Meta-Rocker shape and compression-moulded EVA midsole provide non-stop cushioning.
Sat above a Durabrasion rubber outsole for extra grip, these neutral, balanced trainers are finished off with signature HOKA branding to the ankle and tongue.
Want even more cushioning underfoot? Look no further than the Bondi 8.
Making strides from its previous iteration, the Bondi has been reworked to amplify its core performance features. The engineered mesh and partially gusseted tongue keep things lightweight up top, while the OrthoLite Hybrid sockliner offers a sock-like fit as you stretch your training.
Built with an extended heel to spread impact and improve your transition, they’re paired with brand-new foam underfoot for elevated comfort every time you land. These pillow-like midsoles are stacked above a Durabrasion rubber outsole for essential grip when you need it.
Get what the hype’s about now?! From triple white and black designs to bolder flashes of colour, find your fave pair and get moving in HOKA right now.