JD Women | June 14, 2019

New to JD: Superga

Lookin’ for new sneakers for summer? Well Superga just landed at JD! Answering all your summer sneaker wishes, these trainers are your next summer go-to…

Get to know the brand and find out how to shop all the latest styles and colourways right here!

black superga 2750

Behind the Brand

Not heard of Superga before? Girl, where’ve you been?! Superga has been creating must-have trainers for over 100 years. From Kendall Jenner to Cara Delevingne, and Emma Watson to Karlie Kloss – aaaall the hottest celebs have been seen steppin’ out in Superga!

Starting out in Turin, Italy, the brand was created in 1911 by Walter Martiny. Walter set up the Superga factory, which created shoes with vulcanised rubber soles. Although the factory had to shut its doors during the war, afterwards they reopened to bring luxe sneakers to the people of Italy.

The 2750 Cotu Classic

Dubbed ‘the people’s shoe of Italy’, the 2750 silhouette has been iconic since the start of Superga!

Since the Cote Classic dropped, it’s been the inspiration for loads of other sneakers. From flatforms to mid-tops, Superga have switched up the 2750 to suit all seasons and trends.

They’re built with a durable, cotton canvas upper that’s cool and lightweight. Just like the OG, these trainers are sat on a vulcanised rubber sole for everyday traction and long-lasting comfort.

How to Style?

Taking you from brunch to the beach, the minimal look of the 2750 means they’re super versatile! Cute and comfy, these canvas sneaks literally go with anything – leggings, jeans, denim shorts…yep, you name it!

emma watson wearing superga
karlie kloss wearing superga

The 2790 Actow

The legendary 2750 silhouette is taken up a level with the 2790, a flatform trainer that raises your sneak game!

With a classic tennis shoe shape, these sneakers rep the same, premium canvas upper but take the iconic vulcanised sole to new heights…

How to Style?

Just like the 2750, these flatform sneaks go with pretty much all your ‘fits. From floral midi’s on summer days to distressed denim and chilled-out leggings, these trainers are your go-to whatever the occasion.

What’re you waiting for? Shop the entire Superga collection on site now! ??

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