Nike Air Gets ‘Overbranded’

Always experimenting with their iconic sneakers, this year has seen Nike treat us to fresh new colourways, fire new silhouettes and elevated versions of the OGs. Launching this week, Nike has switched up some of their classics with the first drop of the ‘Overbranded’ pack.

Landing in sizes for men and juniors’, the latest pack sees Nike’s iconic Air Max 97 and Air Max 95 get a next level upgrade. Taking branding big and bold…

air max 97 blue
black air max 97 overbranded

Alternate branding is nothing new for Nike, but this pack sees new logo treatments on some of their most iconic designs. Here’s a look at some of the new styles. Cop ‘em quick while you still can…

Nike Air Max 97

Keeping Tinker Hatfield’s signature design lines, this ‘Overbranding’ edition of the Air Max 97 SE has a premium leather and textile upper. With the wavy lines and full length Air unit like on the OG, these trainers are all about the branding.

Guaranteed to turn heads, these trainers have woven, oversized Air Max branding to the tongue, with a matching heel pull. Instead of a mini Swoosh to the sidewalls, they’re reppin’ a Swoosh to the forefoot and Nike branding embroidered to the side in place of the Swoosh.

Shop all colourways for men and juniors’ on site now.

Air Max 95 overbranded
black air max 95

Nike Air Max 95

Expanding the collection, Nike’s given Sergio Lozano’s Air Max 95 the ‘Overbranding’ treatment. Landing in two colourways, you’ve the choice between monochrome black or bold orange…

This remake sports a leather and mesh upper, with Nike’s iconic Air units at the heel and forefoot for supreme cushioning. Nike’s embroidered Swoosh moves from the heel to the forefoot, while the lace keeps are all woven with contrasting Nike branding, giving it one of its boldest looks to date.

Shop the Overbranded AM95 for men and juniors‘ here.

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