JD Football | February 2, 2024

PUMA: The Next Gen

PUMA know fine margins can be the difference, that’s why the elite count on them to help them bag the W.

Their latest drop, FUTURE 7 ULTIMATE, is decked out with cutting-edge tech, meaning cutting open defences is light work.


To put them to the test, PUMA invited JD to The Strand, London, to take part in football challenges and to compete in a 4-aside tournament.


We also got to chat with BIG names from the beautiful game, but before we get to that, let’s get the lowdown on PUMA’S all-new boots.

Top-Tier Tech

A FUZIONFIT360 upper combined with PWRPRINT and PWRTAPE ensure a snug, supportive fit that doesn’t sacrifice breathability.


The strategically positioned 3D textures enhance your ball control, while the removable insole with NanoGrip tech prevents your feet from sliding around.


Traction is key to controlling games. That’s why they’re equipped with a Dynamic Motion System and a stud construction that’s crafted for firm footing while remaining agile.


Our guys Culture Cams (@culturecams), Lyes (@lyesbouzidi10), Coach Cain (@coach.cain), Big John (@bigjohngk), and George Kamurasi (@big_gkam), were joined by JD retail staff and kitted out with PUMA & JD gear.



With the JD and PUMA linkup sorted, could the squad linkup smoothly on the pitch and get the better of the other teams involved?


One thing’s for certain, there’d be no room to blame the football boots, they’ve been expertly designed to take play to a new level.

Full-Time Talks

After the feet had done the talking, it was time to rest the legs and get chatting with the pros! We were able to catch up with Arsenal’s midfield maestro, Jorghino, and Chelsea’s young winger, Omari Hutchinson, who’s currently on loan at Ipswich.



We also spoke with Women’s Super League champion, Jess Carter, as well as PUMA’s latest signing and Lioness, Alex Greenwood.

Wrappin’ Up

It was an action-packed day and all participants deserved to put their feet up! Wanna find out if the FUTURE 7 ULTIMATE can help you bring you to your best? Take a look here.


We’ve got plenty of other pieces like this one, click here to read more. And don’t forget to follow us on @JDFootball, it’s the place to find the latest news and exclusive content!

More Articles Like This

Next Article