JD Official | June 1, 2023

Rewrite The Rules In HUGO

With the warmer weather in full flow and summer plans non-stop, you need some time to kick back and unwind with an outfit that matches up to weekend chills.

Here to take your off-duty game up a level, HUGO has dropped new essentials for men, making sure your style doesn’t slack when keeping it casual.


Ready to show off your own style story? Get the lowdown on the latest from HUGO here.



Whether you’re relaxing in the sun or heading out on the town, HUGO delivers high-end fabrics for fresh feels every time you rep it.


When it comes to staples, they’ve got your tee game on lock. From more understated looks, such as the Stitch Script T-Shirt to printed picks, like the Dalpaca Script Square Box T-Shirt, they’re putting your unique style top priority with a range of designs.


If one just isn’t enough, give your summer style an overhaul with a multipack of tees. Cut with classic crew necklines, and featuring contrasting HUGO branding, they’re perfect to both layer up under a jacket or rep as a standalone top.



Want to keep it matching? Double up your ‘fit with the Stitched Script Logo Shorts. Made from ultra-soft cotton, the drawcord-adjustable waistband lets you personalise the fit, while the open-hand pockets add a space to drop your phone in.


For the ultimate chilled look, pair up the Dapo Small Text Overhead Hoodie and the Dayote Small Text Joggers and you’re good to go – trust us! From beige to blue, the range of shades offer different vibes as the seasons change.

Find Your New Favourite

Step out in head-to-toe heat with the latest men’s collection from HUGO. Check it out right here.

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