A London pop up event with Sophia & Cinzia. New styles, fresh smoothies and sneaker customisation? Best day ever.
We linked up with Sophia Tuxford and Cinzia Baylis-Zullo for the ultimate girls’ day. We got a close-up look at the SS26 adidas Originals collection, with a chance for our guestlist to explore the new range.


MattB Customs and the team were here to add charms and customisation to the adidas Samba. And since it’s the summer of football, we got involved with personalising adidas’ football inspired jerseys with embroidered details.
We had smoothies from one of Sophia & Cinzia’s favourites – Tease. (SO good.)
Two invite-only sessions meant that the girls got to spend time with a small, intimate group and connect. Later in the day, we opened the space up for walk-ins so even more people could come see the new adidas drop and take pick-and-mix charm boxes home for their trainers.
All in all? It was a major moment. We’re obsessed with all the latest 3-Stripes looks, and we can’t get enough of Sophia & Cinzia’s style.
You can shop their spring and summer favourites exclusively at JD right now.
Love Sophia & Cinzia’s looks?
You can read all about their SS26 style with adidas Originals right here.


