JD Official | July 10, 2019

Summer Sorted: New-In Champion

The past few years have seen loads of new trends cropping up, as well as some old-school looks coming full circle to officially have their moment once again. With the revival of retro trends, we’ve seen the comeback of neon ‘fits, cycle shorts, chunky trainers, popper pants and LOADS more.

One of the trends that’s sticking around is the resurgence of some of our fave throwback brands! Retro in IN and brands like Champion are back to make waves.

Bringing new heat for summer, Champion have dropped must-cop collections for both men and women. Wanna’ know more? We got you.

The Low Down on the Brand

Founded 100 years ago in Rochester, New York, Champion’s gear is packed with a century’s worth of heritage. From 1919 to now, they’ve continuously raised the game, switching up streetwear as we know it.

Logos are huge RN and Champion’s iconic ‘C’ logo was first seen back in the ’50s – specifically on the left sleeve of a sweatshirt. Both of which are now synonymous with the brand. The legendary ‘C’ logo has been repped by everyone from athletes to artists, including the likes of Kylie Jenner, The Game, Kanye and loaaads more.

Going down in history, Champion is actually the creator of the hoodie. That’s right, they were the first brand to create a hooded sweatshirt back in the ‘70s. With loads of people reppin’ Champion for sport, the hoodie was the perfect layer to be worn on the side-lines, during practice sessions and as a warm-up layer.

Set for Summer

Seeing us through the summer , Champion have dropped a whole load of summer heat. Wanna’ rep the iconic ‘C’ for yourself? We’ve rounded up some of our top picks from the latest drop. Thank us later!

For the Gals…

One combo we can’t get enough of in summer is shorts and tank tops! Keepin’ you cool, this Mesh Tank Top and Tape Waist Shorts get you slayin’ a sports-inspired look whether you’re at home or on hol.

We all know how unpredictable a British summer can be but this Logo Stripe Tracksuit has you covered on those less-than-sunny days. Wear the track top and pants alone for versatile stylin’, or wear ‘em together for the ultimate co-ord look. Hello monochrome vibes!

For the Guys…

Whatever the season, nothin’ beats a logo tee for easy, off-duty comfort that keeps your ‘fit game lookin’ fire. The JD-exclusive Boucle Script T-Shirt is simple but staple, the ultimate go-to on chilled days. Better yet? It comes in a range of colourways from orange to blue…

Swimwear as streetwear? We’re down. Rep a retro look from festivals to the beach with the All Over Print Swim Shorts. Wear them alone for a bold look, or pair them with a Champion tee for a casual, everyday vibe.


Wanna’ see more? Update your summer ‘fits and check out the latest looks from Champion on site now!

More Articles Like This

Next Article