JD Official | May 21, 2024

Test Your Skills With Under Armour’s Urban Playground

Calling all East Londoners! We’ve joined forces with Under Armour to bring the Urban Playground to life, kicking off the series at JD Westfield, Stratford.

Over the course of the upcoming Bank Holiday weekend, from Saturday 25th to Monday 27th May, we’re giving you the chance to put your skills to the test and take home some BIG prizes and Under Armour ‘fits!


Want to get involved? Keep on scrolling for all the deets.


The Challenges 💪

We’ll be linking up with Under Armour outside our JD store in The Gallery, located at Westfield shopping centre. Look out for the Urban Playground – an immersive experience where you can flex your skills in a series of challenges inspired by UA Next training technology.



Test your reaction times in the first test. After a short countdown, you’ll have 30 seconds to tap as many JD Sports and Under Armour logos as fast as you can. Go, go, go!


We say jump, you say how high? On the second challenge, jump as high as you can. We’ll take your best score out of three.


Put your muscles to the test in the third round. Pick up the device and squeeze as hard as you can to score your max grip strength – bragging rights incoming!


Aim for the targets to score! You get three kicks against three levels of difficulty to test your precision skills.


The Prizes 🙌

Once you’ve completed the four Urban Playground challenges, the UA Next techonology will generate your unique personalised player card with your results!


Your player card gives you immediate access to a free Under Armour gift when you purchase anything in-store over the Bank Holiday.


If you smash the challenges and manage to bag a score on the live leaderboard, you’ll be given a Shiny Player Card. This card gives you exclusive access to Urban Playground’s locker room where you can pick a door at random and take home a range of top-tier Under Armour prizes available at the JD Westfield store, including gift vouchers for up to £100 off Under Armour products, exclusively in the JD Westfield store!


What’s more, the player with the highest score across the whole event will win the ultimate Grand Prize – a fast-track trip to the UA Next Performance Centre in Amsterdam!


Get Involved ⚡

Get in on the action this Bank Holiday weekend when you head into JD Westfield, Stratford!


We’ll be bringing all the good vibes, with the event hosted by motivational champ Diren Kartal (@diren.kartal) to amp up the energy.


📍 Find us at:

Unit 25, The Arcade

Westfield Stratford city,


E20 1EH


Keep an eye out for where we take Urban Playground next, and find your local JD store with our Store Locator! 🔍

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